The Foire de la Lavande in Digne-les-Bains is more than a market around a fragrant plant. It is a long-running fair where Haute-Provence presents one of its defining crops through producers, essential oils, crafts, local products and public encounters. The event’s strength is its balance between economy and culture: lavender is sold, explained, smelled, transformed and celebrated. In Digne, the plant carries the memory of fields, distillation, mountain light and rural work, while the fair brings that heritage into the centre of town. For a cultural visitor, it offers a direct meeting with the people and products behind one of Provence’s strongest symbols.