Digne-les-Bains’ Corso de la Lavande is one of Haute-Provence’s signature summer events. It transforms the town centre into a procession of decorated floats, music, fireworks, fairground life and the unmistakable presence of lavender, the plant that has long defined the surrounding landscapes. The corso is festive and popular, but its regional value is serious: it places lavender at the heart of local identity, not only as an image, but as a crop, a fragrance and a shared seasonal marker. The event also reveals Digne’s role as a gateway between town culture and the agricultural memory of the hills. It is colourful, accessible and deeply tied to place.