The Course Landaise de Pomarez is an exceptional traditional sports event that highlights the cultural richness of the area. Its historical roots stretch back through generations, reflecting a long-standing commitment to local traditions. It acts as a vital pillar of regional identity, celebrating the unique heritage that defines the southwest of France. Attendees can expect a multisensory experience, engaging directly with local producers and witnessing time-honored techniques. The social impact is significant, as it encourages intergenerational exchange and strengthens the community’s fabric. For historians and researchers, the event provides a wealth of data on the evolution of intangible cultural heritage. This annual event acts as a guardian of regional knowledge, protecting it for the benefit of the community’s future.