The Masterclass Bourgogne consists of an outdoor educational session merging a guided vineyard walk with an initiation into professional oenology. Historically, this format was developed to provide an immersive experience of the ‘landscape-bottle’ connection in the prestigious Côte de Nuits. The program highlights a regional identity centered on the scientific understanding of soil profiles and the art of sensory analysis. Visitors follow an expert across the limestone slopes to observe the vine’s development before returning for a structured tasting session. This gathering has a positive social impact by promoting eco-friendly viticulture and fostering a deep appreciation for the winemaker’s craft. For researchers, the masterclass offers data on the effectiveness of site-specific education in building consumer loyalty to regional products. This project preserves the legacy of the Grand Crus by teaching the public to read the terroir directly from the vine to the glass.