Vivre Côté Sud consists of a prestigious lifestyle and artisanal fair showcasing the finest creative talents of the Mediterranean. Historically, this event was established by the namesake magazine to promote the unique aesthetic and craftsmanship of Southern France. It highlights the regional identity through a curated selection of interior designers, local gourmet producers, and traditional furniture makers. Visitors can experience high-end workshops, chef-led culinary demonstrations, and spectacular landscaping displays in a historic city park. This fair generates significant social impact by supporting local artistic entrepreneurship and the preservation of non-industrial production. For researchers, it provides a comprehensive map of contemporary trends in Provencal material culture and high-level artisanal branding. The event serves as a fundamental pillar for the preservation of the aesthetic and creative legacy of Provence.