JEMA – 19M Maison d Art Discovery

The 19M complex opens its doors to showcase the exceptional work of the various Maisons d’Art that support the global fashion industry. Reflecting the historical soul of this site was created by Chanel to gather the specialized artisans of embroidery feather-making and shoemaking under one roof. It reinforces the regional identity of the Paris-Aubervilliers border as a new frontier for high-end industrial and artistic creation. offer an immersive journey through guided tours of the workshops and the ‘Beyond Our Horizons’ exhibition which bridges Tokyo and Paris techniques. This initiative has a profound social impact by highlighting the collaborative nature of contemporary luxury crafts and vocational training. For fashion historians it affords a rare look at the centralized preservation of techniques that define French haute couture. The opening ensures the legacy of these rare trades is visible and inspiring to the next generation of creative professionals.