ExpoRose Grasse

ExpoRose consists of a spectacular floral exhibition where thousands of roses adorn the perfume capital of the world. Historically, this event celebrates the local expertise in cultivating centifolia roses, essential for Grasse’s perfume industry since the 17th century. It highlights the regional identity through elaborate floral displays in streets, fountains, and public gardens. Visitors can experience olfactive workshops, guided perfume tours, and vibrant flower markets throughout the old town. This celebration reinforces the social identity of Grasse as a world-renowned hub of horticultural and artisanal excellence. For researchers, it illustrates the historical intersection between agricultural landscapes and the luxury industry in the French Riviera. The event ensures the future preservation of the unique rose-growing legacy of the Alpes-Maritimes.