Alsace Fan Day is kept because the Colmar tourism source is explicitly devoted to regional celebration. The program includes a village of Alsace producers, youth activities, musical entertainment, a procession with brotherhoods, folk groups and bands, Miss Alsace 2026, Bretzel d’Or presentation, a pretzel-themed competition and an evening schlager-style concert. It brings food symbols, groups, pageantry and popular music together under a direct Alsace identity banner.