Les jolis pas beaux in Cognac is rooted in Cognac through terroir and local food culture. The setting at 53 rue d’Angoulême anchors the event in Cognac. The event draws its interest from regional foodways, production know-how and the places where taste is linked to landscape. Those elements give the event enough local substance to stand beyond practical date and venue details. As part of Gastronomy Terroir, it reflects how tradition, place and participation remain connected in the region.