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The Fête de la Véraison begins with a precise agricultural moment: the grapes changing colour as they move toward ripeness. In Châteauneuf-du-Pape, that moment becomes a village festival of wine heritage, medieval atmosphere and local pride. The old streets, the AOC landscape and the memory of papal territory all enter the celebration. Tastings and theatre are part of the pleasure, but the roots are in vines, cellars, seasonal labour and the collective reputation of one of Provence’s great wine names. The result is both festive and grounded, a harvest-season threshold turned into a public ritual.